The Business of Practice
2024 CONFERENCE FOR ACUPUNCTURIST & TCM PRACTITIONERS
EXPERT TALKS VIDEO PASSES
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Access all 9 Expert Talks + Panel Discussion with the All Access Pass!
Get access to all the Expert Talks held during the 2024 Business of Practice Conference, and hear from experts like Dr Scott Ling, Dr Chloe Stubberfield, Nat Kringoudis and other rockstars from the TCM world.
All the insider knowledge you need to build and grow a successful clinic business is in this bundle!
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Blueprint for Business Growth
Dr Scott Ling
Founder & Clinical Director
Sustain Health Academy, Sustain Health Clinic
Dr Scott Ling has trained across the world, driven by the potential of Chinese medicine.
Today, he is the founder of his Melbourne-based clinic, Sustain Health, and the global leading Chinese medicine education organisation, Sustain Health Academy. He has developed the practice to be one of the most reputable Chinese Medicine clinics in Australia.
Scott shares with us in this Expert Talk his blueprint for business growth and how to build and grow a successful clinic business.
Branding and Instagram Grid Design
Dr Chloe Stubberfield
Chinese Medicine Practitioner & Founder
The Which Doctor, The Which Coven
Dr Chloe Stubberfield has been a practicing Chinese Medicine Practitioner for 10 years.
Throughout the last 5 years after launching her business The Which Doctor, she has found a deep love and passion for teaching the general public about the magic of Chinese Medicine with her own unique flair.
Chloe shares with us in this Expert Talk what branding and grid design on Instagram mean for your business, and how to use Instagram to grow your practice.
How To Be a Practitioner & Build a Profile
Nat Kringoudis
Natural Health Practitioner &
Bestselling Author
Nat Kringoudis is your good dose of support, guidance, and cheerleader all rolled into one.
She’s here to help you up-level your business and to tap into the good, the bad, and the ugly mistakes she’s made in her 20 years as a health expert and multiple business owner so that you don’t have to.
Nat shares with us in this Expert Talk how to be a practitioner while also building up your profile and getting seen as the expert using a variety of online tools.
The Ultimate Guide to Ranking Higher in Search Engines for TCM
Paul Carter
Acupuncturist, Herbalist, SEO Expert
Paul is a Registered Acupuncturist and Herbalist, as well as a self–taught Search Engine Optimisation expert who figured out how to drive the right patients to his practice in the competitive region of Melbourne.
He not only used his website to fill his practice but to fill it with the people he wanted via the internet. Thanks to his internet marketing know-how, his two–room clinic in Hervey Bay is constantly booked out.
Paul shares with us in this Expert Talk his best tips for getting your practice to rank higher on search engines so you too can fill your practice with your dream clients.
Simple Email Marketing for More Patients
Michelle Grasek
Acupuncturist & Marketing Coach for TCM Practitioners
Michelle Grasek, MS, L.Ac. is a practicing acupuncturist from up state New York, who’s also a world renowned marketing coach, and host of the Acupuncture Marketing School podcast.
Her work has been featured on dozens of interviews, summits, and podcasts in the acupuncture industry, including Lhasa OMS, Unified Practice, The Strength of TCM podcast, and many more!
Michelle shares with us in this Expert Talk how to use simple email marketing to help you get more patients and grow your practice.
The Power of Diversity - Building a Skin-Centric Business
Francesca Perino
TCM Practitioner &
Clinic Director
Having graduated from the College of Integrated Chinese Medicine (UK) in 2006, Francesca practised Acupuncture in the UK before moving back to Australia in late 2008.
Francesca opened Mi Skn Clinic in Perth in March 2010, with a focus on Aesthetic Acupuncture and TCM Dermatology which grew to one of the leading natural skin and beauty clinics in the country.
Francesca shares with us in this Expert Talk how she runs and grows Mi Skn Clinic to be so successful, and how she diversifies her business.
Behind QUIESCENCE
20 Years of Business
Annalise Drok
Acupuncturist, Herbalist & Owner
QUIESCENCE, Q Essence Healing Herbs
Annalise is an Acupuncturist, TCM Practitioner and the owner of the prominent Acupuncture Clinic & Apothecary QUIESCENCE in Melbourne. She is also the owner of Q Essence Healing Herbs.
Annalise has over 20 years experience of practicing and running successful businesses.
Annalise shares with us in this Expert Talk her 20 year journey in building businesses and all the gold nuggets and lessons she's learnt along the way.
Mindset & Confidence in Practice
Anna Pino
TCM Practitioner, Doula, Owner
ONA Fertility
Anna is a wife, mum of 2 girls (6 & 8), founding director of ONA Fertility, Doula and Entrepreneur.
Energy & Confidence are some of the key factors that drive outcomes and progress in business and Anna Pino has really uncovered this in her own TCM practice over the last 12 years, and she is here to share what she learnt with you.
Anna shares with us in this Expert Talk how to foster your growth mindset and confidence in practice.
Clinic Review &
Action Plan
Mandy Grazter
Clinic Director & Founder
Sheng Works & Acupuncturists Biz Hub
Mandy is the Founding Director of Sheng Works, a successful Acupuncture and TCM Clinic in Maylands, Perth. Originally from Darwin, she moved to Perth in 2016 and promptly set up her clinic and has since grown Sheng Works into a vibrant clinic with a team.
In 2020, she established the Acupuncturists Biz Hub and has since helped hundreds of Acupuncturists and TCM Practitioners set up and grow their own clinic businesses.
Mandy shares with us in this Expert Talk how to conduct a clinic review and create action plans that will help you clinic grow and thrive.
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